Marilyn is an artist and administrative assistant in her 60’s that lives in NYC. She loved the idea of capturing a complete end-of-life plan online, and thought it solved a real problem. She thought the service should charge something even for simple sharing – the $45 annual fee sounded reasonable to her. She would pay it. We talked at length about the importance of an advance directive, and she had some stories from her own family that drove the point home. She also thought of the idea we’ve discussed of cataloguing your belongings to gift to others, and suggested that as a feature.
She has a close friend who is a breast cancer researcher, and is going to discuss the idea with her and see if she’s interested in talking to us.