Business Model Canvas Week 4

RIP: Referral Network

Our core customers don’t want it. Top estate lawyers are necessary for that core customer segment either. We may be able to make some referrals when we are at scale, but revenue will likely be negligible.

We’re getting into the document creation business. Our main competitors will be Rocket Lawyer, Legal Zoom and Legacy Writer. We think we can be a better resource for creating the four most common documents (last will, living will, Power of Attorney, Health Care Power of Attorney). We’ll hold onto the subscription model but probably try to pivot it slightly to be freemium based.


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